Growing Sports Photography Sales

April 21, 2012

Sports photographers, have you evaluated your sales methods recently? As technology changes, so should the way you run your business. The opportunities for you to sell your photos are ever changing, and it’s a great idea to look at new ideas to increase your sales both at and after an event. If you’re taking photos of sporting events, teams, competitions, etc where you might nt have individual contact with your potential clients, these tips are for you.

Set up an online photo gallery for your photos and print out the URL for the photo gallery to hand out at the event or photo shoot. If there is an event program or directory, get this URL listed. Participants and parents will take this paraphenalia home with them, and often look through it later, this is a great opportunity for post-show sales. This requires prior planning, so make sure to look ahead at your schedule to have this in place!

Upload your photos to a proofing service during the event. If you are lucky enough to shoot at a location where there is a good internet connection available, upload the photos to the service right there at the event. Make sure the event attendees know about your proofing site, and watch them browse your photos almost in real time from their smartphones or iPads. There is no better time to capture your potential buyers than when they are in the moment, thinking about the event. You might have sales rolling in while you’re still shooting. This probably requires an assistant to man a laptop and upload, while you continue shooting. Make sure that you’re equipped with multiple memory cards for easy hand offs.

Follow up with email. Many events will have a list of participants or attendees available. Some may require you to purchase this list, but the expense may be well worth reaching out to the people that otherwise might not know that you or your photos exist. Send a short email with a clickable link to your online photo gallery as soon as possible after the event, while it is still fresh in their minds (and before they’re off to the next one).

Accept orders on site. If you can, set up a table or booth with a laptop computer (or several) and show clients your photos on-site. This works great if you’re able to upload them to your proofing service, so that even if the client is not ready to make a purchase on site, they can later access photos they’ve marked as their favorites or earmarked for purchase from their home computer (make sure that your online photo proofing service has a means to store the client’s favorites or purchase items from one device to another, as does). If you can close the deal on site, make sure that you’re equipped to process payments, either through your proofing service, or physical credit card reader (Square is a good telephone line-free option).

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