Tips To Help Boost Online Photo Sales

November 10, 2011

For photographers who rely on sales through online photo proofing – whether you’re a destination photographer, want to reach beyond your closest client, or just prefer online photo sales – making the online photo sale is key. You have to give your clients a reason to connect with your images, remind them they are are there, and help push the sale. This doesn’t mean being pushy, it just means being present, straightforward, and assertive.

1. Set a short window for photo viewing and purchasing. Give your clients ample time to check out their photos and make a decision, but not so long that they get busy and push it off. Creating a sense of urgency helps make the sale happen. Does this mean making a bride spend her honeymoon rushing to place photo orders? Of course not. Create a window of time that’s right for your clients, be it a week, a month, or more. Let them know clearly that their photos are available for this timeframe, and not afterwards. Most online photo proofing galleries provide the ability to “expire” a gallery. Some photographers even include an extra fee to reinstate a photo gallery – if you do this, make sure your clients are aware of this fee up front. Remind your clients when the expiration date is close – you can set an email for a future date “last chance to view your photos online” – give them a day or two notice so they have time to place the order.

2. Create a time-limited promotion. Create a deal that is only good for a limited time; “order by Friday for 10 free gift prints”. Make sure to place a clear expiration date on your promotion and stick to it. If a client orders late, politely tell them “sorry, that was a limited time offer”. Don’t be  pushover if you’ve clearly stated the conditions of your promotions.

3. Make your prices simple and clear. Many photographers create confusing multi-faceted discount systems, packages, and conditional sales. Choose one method of creating a sale, and one alone. Feel free to experiment with different sales for different clients and see how they affect your sales, but stick to one at a time so you don’t confuse – and ulimately lose – your client. Stay away from packages that leave a client purchasing items they don’t really want. Some great sale suggestions:

  • Tier based discounts, such as orders over $200 get 10% off, over $400 get 20% off.
  • Buy something, get something discounts – buy two 8×10’s, get one free (great if you show an example of a triptych wall display).
  • Order by a certain date for upgrades in paper quality.
  • A straight up sale of an item you’d like to encourage – $10 off all canvases
Ultimately, your client will be happiest if they have great images, and soon enough that they feel connected with the event or photography session. These simple selling tips can help encourage a timely purchase and give your clients the products that they want.

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